Archive for the ‘Marketing’ Category

This Week in Marketing #21 with Ian Siegel of ZipRecruiters.com

Wednesday, June 1st, 2011

This week Dan and Scott are back together again as they welcome Ian Siegel of ZipRicruiters.com. Matthew Ayers from Taste Savings stops by via Skype to ask a question to the team, and they all go over a bunch of hilarious ads from across the country.

This Week in Marketing #20 with Casey Winters of GrubHub

Saturday, May 28th, 2011

This week, Dan’s out of town so Scott runs with the show and interviews guest Casey Winters, the man behind GrubHub.com. Join them as they discuss GrubHub, go over Which Test Won, and take a look at a very confusing ad for Captain Morgan’s.

This Week in Marketing #19 with Darren Herman of Kirshenbaum Bond Senecal + Partners

Sunday, May 22nd, 2011

This week Dan & Scott have Darren Herman of the media monster Kirshenbaum Bond Senecal + Partners. Darren explains how his company works and what people would know from it. Also stopping by is Josh Davis, who owns @Free on Twitter and wants to know the best route in how to build it out.

This Week in Marketing #18 with Dimitry Ioffe of Visionaire Group, Viral Marketing Pioneer

Monday, May 16th, 2011

This week Dan and Scott go viral as they welcome CEO of the Visionaire Group, Dimitry Ioffe. The man is the mind behind The Expendables YouTube viral video, and the new Kung Fu Panda 2 “Skadoosh” campaign. The team also welcome James O’Brien of GolfDemoDirect.com to discuss how to help his current marketing strategy.

This Week in Marketing #17 with Bryan Sullivan of ReachLocal and Kevin Wagner of AAction Appliance

Monday, May 9th, 2011

This week, Scott’s out so Dan is joined by guest expert Bryan Sullivan of ReachLocal. The two discuss the use of modern marketing tools and help out a small business in Marketing Rehab. This week’s small business is AAction Appliance Inc.

This Week in Marketing #16 with Noel Biderman – CEO of AshleyMadison.com

Friday, April 29th, 2011

This week Dan and Scott welcome a very controversial guest as Noel Biderman, CEO of AshleyMadison.com joins the conversation. The two ask Noel about the birth of the website, as well as the massive growth that it’s currently seeing both financially and in presence.

This Week in Marketing #15 with James Citron of MoGreet

Friday, April 22nd, 2011

This week Scott and Dan are joined by James Citron of Mogreet, a new and innovative mobile marketing company. The three discuss tennisround.com in Marketing Rehab, and go over some very interesting commercials.

This Week in Marketing #13 with Matt Stoudt, Founder of Outcast.net

Saturday, April 9th, 2011

This week we’re cooking with gas as the duo welcome Matt Stoudt, who created both Bhootan and Fuelcast, only to merge them both into one of the largest gas station networks, Outcast.net. They also go over a few ads and read a special piece of viewer mail.

This Week in Marketing #13 with Scott Gerber, founder of Sizzle It!

Tuesday, April 5th, 2011

Dan and Scott focus on the excitement of the sizzle reel this week as they welcome guest Scott Gerber who founded Sizzle It!, a company that focuses on making products, people, and companies look larger than life. The three also go over Which Test Won for this week and check out some new commercials to ask the question: Does it Sell?

This Week in Marketing #12 with Gary Guseinov, CEO and Co-Founder of CyberDefender Corporation

Monday, March 28th, 2011

This week, Scott’s out of town so it’s a one-on-one with CEO and co-founder of CyberDefender Corp, and also the mind behind the MyCleanPC spots, Gary Guseinov. Join the two as they try a new segment with WhichTestWon.com and go over a few decent commercials to give their insights.