Jacob Burch and Lon Harris hosted episode 17 of This Week in iPad on Thursday, July 29th^th, at 5:00 PM PT on the ThisWeekIn Network. The guest on this week’s show was John Roberts, Cofounder and CTO of ComiXology.

Harris thanked NewTek for use of a TriCaster for use on the ThisWeekIn Network.

Game Review (2:00)

Burch reviewed a game called “100 Rogues” for the iPad, a top-down role playing game for the iPad. He said that the game “mind boggling addictive” and that the developer’s design choice to make the game turn-based made the game more playable on the iPad. The game is available for $4.99 on the iPad.

Sponsor #1 – Gazelle (7:00)

Harris thanked Gazelle (@Gazelle_Com), a service which will purchase or recycle your old electronics, for sponsoring This Week in iPad.

News (9:00)

iPad Overheating – A lawsuit alleges that the iPad overheats in outdoor usage. Burch referred to the lawsuit is “silly” and a result of the “legal culture we live in.” Harris said that he has not experienced overheating issues with his iPad.

Geeks Hate the iPad – Harris discussed a recent survey from MyType which suggested that iPad users are “elite”, “selfish” and “wealthy.” Harris joked that iPad users may become a minority group which need protection. Roberts joked that iPad users will protest making use of their iPads in lieu of cardboard signs.

Sports Illustrated App – Apple has rejected an iPad application for Time which would be an ongoing subscription to Sports Illustrated. Burch said that Apple needs to provide clearer rules as to what types of applications will get approved and what wont. Roberts said that the AppStore is not currently setup to handle recurring subscriptions.chie

Sponsor #2 – Welalla (24:00)

Harris thanked Welalla (@welalla_inc), producer of Print Magic and Print Magic HD, for sponsoring This Week in iPad and showed an in-house commercial for the app. Harris showed a commercial that the ThisWeekIn team made for Print Magic.

Interview (27:00)

Harris and Roberts discussed how the Comixology application and its branded counterparts are bringing more readers into comic book stores with its retail store finder feature.

Roberts discussed the choice to show the full page of a comic or cut up the page using the “guided view” feature that the app offers. Harris asked whether or not there was concern about the company over-editorializing the app, but Roberts said that ComiXology has received good feedback from producers.

Harris asked about the company’s work with DC Comic and Marvel. Roberts discussed the consistent UI in branded Comixology applications and the ability to interchange content between the various versions of the apps and online.

Roberts also discussed future plans to develop ComiXology’s experience on the iPad and to expand its content offerings.

Flip Board (42:00)

Harris demoed the social news reading application “FlipBoard” which has gained significant notoriety during the last two weeks. The hosts discussed the controversy whether or not FlipBoard is scrapping content in violation of copyright law. Burch said that FlipBoard’s algorithm to select content was a bit random.

Harris asked viewers to join watch a new show, which will be hosted by Harris and Burch, “This Week in Mad Men” on Monday at 7:00 PM PT. Harris thanked Matthew Paulson of iPad Weekly, the official blogger for This Week in iPad. Harris asked viewers to thank PressReader (@pressdisplay), Print Magic (@welalla) and Gazelle (@gazelle_com) via Twitter.

Sponsor #3 – Press Reader (50:00)

Harris thanked the newest sponsor of This Week in iPad, PressReader, an iPad application which brings more than 1500 newspapers, including the Los Angeles Times, to the iPad. Users can purchase a single paper for $0.99 or get 31 downloads per month for $9.99.

Closing Remarks (54:00)

Harris reminded watchers to thank the show’s sponsors and to tune in next week at Thursday, August 5^th at 5:00 PM PT for episode 18 of This Week in iPad.