String Cheese Incident (yes, all of them) sat down with their manager Mike Luba and This Week in Music’s Ian Rogers and talked about everything their fans have wanted to know. From the early days, to touring, to their controversial ticketing strategies, SCI explain what it takes to do things their way.

Listen to Ian’s favorite tracks exclusively on MOG at http://bit.ly/ianplaylist

0:00 Intro
0:15 The origins of String Cheese Incident.
1:20 How SCI connected to their audience.
1:50 The early days.
3:15 Building a fan base.
4:20 Years and years of work in ski and college towns.
6:50 Importance of their agent, Mike Luba.
7:45 Mike explains his role.
8:50 The moment they decided to make it bigger.
10:00 Simple living made touring easy.
10:50 Recording albums.
12:10 Why they started their own record company.
13:30 Thank you Sonos for your support! Follow @sonos and @twimusik and tweet at us your earliest musical memory to enter to win a Sonos set up.
16:45 Using the Internet.
19:10 Mikes perspective on why they stayed independent.
20:35 Risk taking and management.
21:15 Influence of Leftover Salmon and similar bands.
22:45 SCI’s opinion on the current music scene.
23:45 Had they not changed, would have they succeeded?
25:25 Touring strategies.
26:30 Communication with fans and between fans.
29:10 Bumping heads with Ticketmaster and starting their own ticketing system.
31:10 The effect of 9/11 on their ticketing system.
33:15 Thank you MOG for sponsoring TWiM! Follow @mogdotcom and @twimusik and tweet at us what you’re currently listening to.
36:00 Why SCI sued Ticketmaster.
36:45 How Ticketmaster works.
38:15 How they managed prices.
39:00 The specifics of the lawsuit and the help they received.
41:00 Why they had fans buy all the tickets at the Greek Theater.
42:00 Building their tours without Ticketmaster.
43:10 Why play the Greek?
44:50 How they bought all of the tickets at the Greek.
45:40 Keep an eye out for videos regarding how they did it.
47:10 What could bigger bands do to follow SCI’s ticketing approach?
50:00 What music are they listening too?

And a special thanks as always to http://www.billboard.biz for their continued support.