This week’s episode features the giants of online music marketing: Ime Archibong (Platform Partnerships Manager, Facebook) Cameo Carlson (Head of Digital Business Development, Borman Entertainment) Michael Doernberg (CEO & Founder, ReverbNation) Julien Mittleberg (Co-founder of Cellfish) Julie Perry (VP, Social Media Director, BLASTmedia) J Sider (CEO, BandPage) Jordan Walker (US Label & Artist Relations, Spotify) and, of course, your host and CEO of TopSpin Media, Ian Rogers. Recorded at the New Music Seminar in NYC, this superstar panel discusses the do-and-don’ts for bands expanding their online presence.
Listen to Ian’s favorite tracks exclusively on MOG at http://bit.ly/ianplaylist
Special thanks also goes to:
David Smoler, Camera
Jessica Chermayeff and Ana Veselic, NMS Producers
0:00 - Intro
0:30 - Ime Archibong, Strategic Manager at Facebook. How Facebook helps users discover music.
2:10 - Measuring Facebook’s music success.
3:30 - Jordan Walker, Artist/Label Relations at Spotify. The goals of Spotify and partnering with Facebook.
6:40 - J Sider, CEO of BandPage. How BandPage uses Facebook.
9:50 - Michael Doernberg , CEO and Founder of ReverbNation. How ReverbNation leverages Facebook. “Be where the fans are. The fans are on facebook.” The impact of the timeline.
14:00 - Julien Mitelberg, CEO of Bandsintown & COO and co-founder of Cellfish. Selling tickets with Facebook and mobile phones.
16:30 - Cameo Carlson, Head of Digital Business Development, Borman Entertainment. Balancing Facebook with other social sites.
20:55 - Julie Perry, VP, Social Media Director at BLASTmedia. Building brands with YouTube and others.
24:50 - Thank you MOG for being our sponsor! Follow MOG on twitter @mogdotcom. Tell us what you’re listening too.
29:00 - Cameo’s advice for artists on leveraging social networks.
31:50 - Michael discusses creating a product.
34:00 - J – “You gotta hustle! YouTube and Google Ads are the new posters and fliers.” Using social networks correctly.
36:00 - Julien new products from Bandsintown to help bands connect.
37:20 - Ime, the new gatekeepers between artists and fans.
41:00 - How to utilize Facebook to connect with and inform fans: punctuality, consistency, and tracking.
43:50 - The quality of the post matters.
45:57 Thank you Sonos for being our sponsor! Follow Sonos on twitter @sonos. Follow and tweet your earliest musical memory to @sonos and @twimusik to enter to win a Sonos system. Hurry! Contest ends July 31st, 2012.
49:00 - Spotify’s plans to help leverage artists for discovery. The power of playlists.
52:00 - Controlling developing and successful artists by maintaining an organic relationship with fans.
54:10 - Using Search Engine Optimization and Google+. “Use anything to help the search algorithms.”
55:20 - Engagement is a wild web.
56:00 - Facebook is still the #1 social network even for artists.
57:20 - Beware of your social “noise” level when promoting your music.
1:00:50 – How Spotify monitors users activity.
1:02:54 – Questions from the audience: Julien, posting manually versus through Bandsintown. Lil’ Wayne as an example.
1:05:10 – Authenticity of a post mattes to SEO. “The engagement is what matters.”
1:07:34 – Where does tumblr fit in?
1:08:40 – Will Facebook lift the 5000 friends limit? Friends versus Subscribers.
1:11:10 – Is there a sweet spot for frequency in posting?
1:15:55 – How migrate your fans on Facebook. Spotify can help.
1:17:40 – How Vimeo compares to YouTube. “Don’t set up profiles that you abandon.”
1:18:50 – Outro
And a special thanks as always to http://www.billboard.biz for their continued support.