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From Facebook’s major updates to how American TV viewing habits are changing, we spanned the wide world of social media today while also welcoming a bevy of in-the-know guests: Marshall Kirkpatrick of ReadWriteWeb, Fraser Kelton of GetGlue, Somrat Niyogi of Miso and Gabriele Gresta of Digital Magics.

0:00-1:00 Today, on This Week in Social Media, we’ll cover the latest from uber-social network Facebook and also dive into the world of social TV viewing.
1:00-2:00 First up we have Marshall Kirkpatrick from ReadWriteWeb to talk to us about Facebook’s big changes.
2:00-4:00 There’s also been a massive change to the Facebook profile look, yes?
4:00-5:00 What about big media? We heard from Netflix this week that they won’t be integrating in the US. What’s your take on this?
5:00-6:00 Thanks for joining us today, Marshall. Everyone remember to follow him on Twitter @marshallk.
6:00-6:45 Also joining us today is Mike Bracco, product manager at Mahalo, who will be previewing the Facebook changes for us.
6:45-7:45 And you have control over that image as a user?
7:45-8:30 Tell us a bit about the mapping feature.
8:30-9:00 So what’s the biggest new integration that Facebook has made?
9:00-9:30 Mike, thanks so much for taking us on that tour. Everyone remember to follow him on Twitter @bracco.
9:30-10:15 We’ve got a start studded panel this week: Somrat Niyogi of Miso, Fraser Kelton of GetGlue and Gabriele Gresta of Digital Magics and Bibop. Where are you coming from today, Fraser?
10:15-11:30 What’s happening at Miso and where are you, Somrat?
11:30-13:00 So today we’re talking about social TV and the advent of connected viewing. It seems like GetGlue has positioned themselves as a leader in the space, is that true?
13:00-14:00 So most people are checking in through their mobile devices?
14:00-15:00 Somrat, tell me a bit about what makes Miso similar or different from GetGlue?
15:00-18:00 So the distinction is that GetGlue is about the check-in, while Miso is doubling down on television?
18:00-18:30 And Somrat and Fraser, you both launched last year?
18:30-21:00 Gabriele, you’ve been involved in this space for quite some time, yes? Tell us what you’re doing these days in the interactive TV space, Gabriele?
21:00-22:45 So the differentiator is that the person producing or switching the TV show can actually roll in all of the social media live?
22:45-24:30 Fraser or Somrat, are there plans to include this “in-line” viewing functionality on your platforms?
24:30-26:00 What’s the typical adoption pattern for GetGlue users?
26:00-27:00 Gabriele, what’s the partnership process like with broadcasters?
27:00-30:45 So you built that software specifically for someone in a control room to optimize that viewing process?
30:45-31:30 Gabriele, do you disagree? Should broadcasters welcome the social additions to the viewing experience?
31:30-32:00 And if you see that your friend is watching something on Facebook, does that definitely pique someone’s interest?
32:00-33:00 Fraser: As the builder of a product in this space, I think it’s important to remember that TV has always been inherently social.
33:00-35:00 Somrat, do you need the permission of the broadcaster to add this layer of content?
35:00-37:00 And Somrat, you’re doing that without any deep relationship with the content producers, yes? And this allows you to move faster?
37:00-37:45 Are tablets and phones the principal platforms?
37:45-40:00 So we can break this down into three steps: social discovery, social connection and contribution. Of those three, Gabriele, your company can do all three, is that correct?
40:00-42:00 News for the TV companies watching this show: get with the program fast, because other companies are creating social experiences with–or without–your permission.
42:00-45:00 What’s the threat in Facebook’s new announcement that they’re offering this integration as part of the new platform?
45:00-47:00 Somrat, given your connection to Google, you’ll certainly be integrating with Google+, yes?
47:00-48:00 Thank you to everyone for joining us today. Everyone make sure to follow all of our guests on Twitter.
48:00-48:30 We’d also love to hear from you: tweet us @TWiSocialMedia or find us on Facebook at www.facebook.com/twisocialmedia

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