Episode 0 5
This Week in Social Media #5 with Gregarious Narain
Thursdays at 11am PDT
This week we have Gregarious Narain, VP of Product at Klout. Sean Percival and Judalina Neira host This Week in Social Media Thursdays at 11am PT, and Mike Bracco reports on the news.
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INTRODUCTION:
Welcome to This Week in Social Media, a show with better reception than the iPhone 4.
Today’s guest is Gregarious Narain, VP of Product at Klout
TOPICS:
The Death of the Social Network phone, the Microsoft Kin
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INTERVIEW
Gregarious Narain, VP of Product at Klout and Co-Founder of LilGrams.com.
Check out video here
NEWS
Gay Social Network Fabulis Gets Backing from Geocities Founder
Fabulis offers easy Facebook login. Gives wider range of “tagging” than heterosexual sites.
Ad.ly Moves Into Twitter Apps
LA based in-stream advertising platform Ad.ly has just announced that they have launched an ad network for third-party Twitter app developers. Ad.ly current provides in steam ads on Facebook, Twitter and Myspace. Called Ad.ly for Apps, the new network allows developers to leverage an API to serve contextually and locally targeted ads to app users based on the streams they are reading and where they are located. Ad.ly founder Sean Rad says the platform is completely realtime and is essentially an “AdSense for the stream.” Discussion: Is it inevitable that Google will launch in stream ads or purchase a company that provides them?
Foursquare Closes $20 Million Series B
The round was led by Andreessen Horowitz, as previously reported, with existing investors Union Square Ventures and O’Reilly AlphaTech Ventures participating. Money will be used to hire more people (27 now) and move to bigger office. Horowitz says the “monetization” opportunities are “very obvious and straightforward.” There are many ways Foursquare can start charging businesses once it reaches a larger scale. “Would you pay to know your most frequent customer?,” Horowitz asks rhetorically. “Probably.” The bigger issue is how to take Foursquare from nearly 2 million users to tens of millions of users and beyond. The value of Foursquare is not location, says Horowitz, which he thinks will become “a feature of maybe every product.” The real value is in the network effects that start to unfold as more people you know and more places you go are all on Foursquare. “If everyone you know is on Foursquare, everywhere you go, the more valuable it is,” he points out. In other words, Foursquare isn’t only about the check-in. That is only the starting point. Discussion: Do you think Foursquare will ever get to massive adoption? What features would attract your non-tech friends?
70,000+ People Get Facebook Tagged in Huge Panoramic Photo
At last weekend’s Glastonbury Festival, the legendary UK music and performing arts event, a huge photo was taken of 70,000 enthusiastic fans. The picture was taken during the halftime of the England-Slovenia World Cup Match and is being tagged via Facebook Connect. The panoramic photograph has already been tagged with thousands of people and is, in all likelihood, the most-tagged photo in existence. Discussion: Viral mark eting potential? What are your rules on tagging photos on Facebook?
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