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It’s all about your rep today on This Week in Social Media. Author and speaker Tim Sanders is joining us to talk about the online “you,” and AllThingsD’s Liz Gannes will pop by to discuss the latest developments in Twitter’s growth.

0:00-1:00 Today we’re talking to author Tim Sanders and journalist Liz Gannes about Reputation on the Web.
1:00-3:30 Welcome to the show, Liz! You wrote a story this week about Twitter’s milestone of breaking 100 million active users. Liz, tell us more about that.
3:30-4:30 So what’s the benefit of creating an account and logging into Twitter?
4:30-5:45 And Twitter is hard to measure but it’s not like a traditional website, yes? But what you’re describing is concentric circles?
5:45-7:00 Tell us about the difference between the users and the watchers.
7:00-7:30 Liz, thanks for joining us today. Check out more of her work at AllThingsD.com.
7:30-9:00 So Tim, let’s talk a little bit about Klout. What’s your take on the service?
9:00-10:45 Tim Sanders, my guest today, is the author of Love is the Killer App, as well as its prequel, Today We Are Rich.
10:45-13:30 So if you’re a positive or negative person that will come through in your social media persona, yes?
13:30-14:30 So the recipe to running a successful company is to stay focused?
14:30-16:30 How do you get that last 40% engaged at Twitter? What advice would you give to someone who’s brand new at social media to accomplish that, Tim?
16:30-19:00 Tim: Let’s talk about the motivation for a re-Tweet. Dan Zarrella recently wrote a book on the subject called Zarrella’s Hierarchy of Contagiousness.
19:00-21:00 Is Twitter the best in the world at real-time? Can you name a second player?
21:00-23:00 Tim, you were once at Yahoo!, yes? And during your time there, Yahoo! was the leader.
23:00-24:30 Let’s talk a little bit about how you treat people reflects back on how they treat the company.
24:30-28:30 Robert explains the media industry’s “above the line/below the line” mentality.
28:30-31:30 Roy Bostock is getting a ton of grief this week for bringing in Carol Bartz. Why did they fall so far behind?
31:30-35:15 In other news this week, Facebook released their earning numbers which are impressive. However, they’re still behind Google when you compare profit milestones.
35:15-37:00 What do you mean by “privacy by design”?
37:00-38:30 Tim: Contrary to some beliefs, I think that Google does have taste.
38:30-41:30 What’s your take on Google+, Tim?
41:30-42:00 Tim: The trick for LinkedIn is to move away from the social media pack.
42:00-42:30 We’d love to hear what are viewers are thinking: follow and talk to us on Twitter @TWiSocialMedia and on Facebook at TWiSocialMedia.
42:30-43:00 Tim, thank you so much for joining us today.
43:00-43:15 Robert: I won’t be around next week because I’ll be at MIT’s Future M conference, so we’ll see you back here on Sept. 23 for the next This Week in Social Media.

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