This week Mark is back in the studio as he welcomes Ian Rogers of TopSpin Media to step in and chat about all things music and startups. The two discuss some of the early freemium music services such as Yahoo’s Launch, and how that has changed forms to services like Spotify and Turntable.fm of today. Be sure to see more of Ian every week as he him host This Week in Music every Friday at 4pm PST. We’d like to thank our sponsors Fenwick & West and Assistly. Go to Assistly.com/VC for an exclusive This Week in Venture Capital special offer.

Timecodes:

03:00 – Introduction to Ian Rogers and going over his background in computers & music

05:00 – Ian discusses his obsession with music in a young age at Indiana University

06:00 – How the internet helped connect people, not just for nerds!

07:00 – Newsgroups having FAQ’s: Are they still important?

08:30 – Managing the FAQ for the Beastie Boys in the late 90s

09:30 – How Ian got connected with the Beastie Boys and got dubbed “The Fourth Beastie Boy”

11:00 – Ian Rogers moonlighting as the manager for the Beastie Boys

12:00 – Turning a design company into a web design company.

17:00 – Taking the small Beastie Boys website to the big leagues.

20:00 – Going from Beastie Boys to Yahoo!

22:00 – Integrating the Cloud with music

24:00 – Yahoo built the first $5/month music service with Yahoo! Music Unlimited

26:00 – Media 1.0 vs. Media 2.0

30:00 – Publishing content on YouTube and creating content for TV: Which is more efficient?

31:00 – VC’s still thing Video Games are a hot commodity

32:00 – Publishers directing attention to the specific audiences

35:00 – The Internet introduces new distribution platforms, not less (Facebook, Apps, Twitter)

36:00 – Assistly Ad read

38:00 – Chat Question from Sam Rosen – YouTube Karaoke Service?

39:00 – Secrets to gaining success and make money from your YouTube videos.

42:00 – The creation of TopSpin – a software toolset that will allow people to build awareness, connect with the fans, and drive them to a sale.

48:00 – How TopSpin can help the local band that’s ready to get huge

52:00 – Getting money from iTunes by way of royalty rights

54:00 – Marketing for Musicians and the rest of the world: Does Facebook actually work?

56:00 – Getting to the audience as efficiently as possible using SendGrid.

58:00 – How “Re-targeting” works and what exactly it is

59:00 – Fenwick & West Ad read

1:00:00 – What should people be careful of when breaking into the music space?

1:02:00 – Putting Venture Capital into new music startups

1:04:00 – Using music as a marketing vehicle…is it wrong?

1:05:00 – VEVO and the future of music videos

1:08:00 – Where does the interest in Turntable.FM come from?

1:09:00 – Mark’s embarrassing experience with Turntable & Lenny Kravitz

1:13:00 – Does Turntable.fm have a future?

1:15:00 – DAR.fm – the killer of terrestrial talk radio.

1:16:00 – This Week in Music with Ian Rogers