This week, Mark turns to the side of video games in the mobile space as he welcomes Scott Lahman, founder and CEO of GOGII to the studio. The two discuss how video games can possibly stand in a market pretty much dominated by Apple’s iTunes Marketplace, as well as  what HTML 5 has to offer in this new and exciting market.

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Timecodes:

01:00 Introduction to Scott Lahman

02:00 Helping Apple start the first Game Channel

05:00 Nokia’s strong market penetration

07:00 Branding in the mobile space

09:30 Will platform-specific games continue to dominate?

11:00 “VC’s don’t like to invest in content” but what about video games?

13:45 Are console games becoming obsolete due to price?

18:00 iOS vs. Andoid vs. Windows 7 Mobile

24:00 Is iPhone the best market for apps?

28:30 The HTC anything-but-Incredible

30:30 Will HTML 5 come through as the dominant language?

36:45 What is gamification?

42:00 Keeping the ratings up on Android or iOS

47:00 Apple’s iMessage and how it screws the system

52:00 Is GOGII becoming a phone company?

55:00 How is the install base split between iOS and Android

58:00 Publishing or developing a brand new platform?

62:00 Facebook and the future on web gaming

65:00 The future of GOGII and TextPlus