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Mark sits down with Jeff Berman, GM, NFL Digital Media.
:15 Let’s welcome the Jeff Burman the head of the NFL’s digital media group
1:00 What prompted you to want to work for the NFL?
1:50 Was this something that was created when you got there or was it there before?
2:20 How do startups get to work directly with the NFL?
5:45 What type of rights do you have to NFL games?
7:45 Give an example of a tech startup you’ve worked with in the past?
12:50: What observations do you have about social media and how they are changing the nature by which people consume the NFL?
15:50 What have you learned about the way people use your mobile app before/after the game versus during the game?
18:45 Are ads on TV becoming more cost effective with the increased use of tablets?
22:40 Where do you see the HTML5 versus application contest going in the future?
24:45 How do you design different products for mobile versus non-mobile devices?
26:50 How did you get involved with Buddy Media?
29:30 Let’s talk about what you learned at Myspace.
32:45 Some people are claiming Facebook is becoming Myspace. Do you think people are tiring of it?
37:45 Let’s talk about Facebook and the NFL.
39:30 How does data produced by NFL effect third party developers?
41:25 Does ESPN ever get competitive with you?
42:40 Have you ever thought of creating your own social network?
44:00 Have you ever thought about enhancing in-the-stadium experiences?
46:20 What was it like taking your son to his first NFL game?
48:00 What does NFL.com do for international fan?
49:40 Do you guys have any data about the male/female fan split?
53:40 What do you think is it that makes everyone fall in love with Robert Griffin III?
55:15 Does the NFL have policies on what the players Tweet?
58:30 How do you use Twitter? Do you use it as an employee or as yourself?
60:15 What are your thoughts on expressing political opinions on social media?
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Special Thanks for the Theme Song!
“Man In My Town” by Isaac Ft. G Scott and Boldy James